SPORTS & MUSIC STRATEGY

Group of athletes competing in various sports including soccer, basketball, tennis, baseball, rugby, and softball in a dynamic scene.

Most sports leagues don’t have a music department. They also can’t afford to build one.

RMG fills that gap — functioning as your dedicated music division without the overhead of an in-house team. We bring decades of music industry relationships directly to your organization, connecting your league, athletes, and partners to the artists, deals, and cultural moments that drive real audience growth.

WHAT WE HANDLE

STRATEGY & CREATIVE

Artist Collaborations · Cultural Programming · Campaign Development · Creative Direction

TALENT & PARTNERSHIPS

Artist & Athlete Integration · Live Event Programming · Original Singles & Releases · Endorsement & Appearance Deals

DEALS & RIGHTS

Deal Structure & Negotiation · Contractual Integration · Policy Development · Business & Legal Affairs

MARKETING & GROWTH

Social & Digital Campaign · Broadcast & Streaming Promotion · Sponsor & Brand Integration · Revenue Opportunity Development

For leagues with a longer vision, we’re built for extended alliances. For campaign-specific goals, we execute and move. Either way, you get a full music department — without building one.

LET'S TALK