Sports + Music Strategy

Your league deserves a music department.
Rogue Music Group delivers it.

The Gap

Most sports leagues do not have a music department — and can't justify the overhead of building one. RMG fills that gap as your fractional music department — a complete, dedicated music division without the in-house cost. We bring decades of music industry knowledge, experience, and relationships directly to your organization, connecting your league, athletes, and partners to the artists, songs, deals, and cultural moments that drive real audience growth — while running the leadership, oversight, and day-to-day operation an in-house division demands. The result: a complete music division, fully operational from day one.

What We Handle

STRATEGY & CREATIVE

Artist Collaborations · Cultural Programming · Campaign Development · Season & Tentpole Creative Planning · Sonic Branding & Audio Identity · Original Anthems, Themes & Mnemonics · Trend & Culture Forecasting

TALENT & PARTNERSHIPS

Artist & Athlete Integration · Live & Tentpole Performance Programming · Artist Alignment & Cultural Currency · Label & DSP Partnerships · Cross-Promotional Campaigns · Merch Collaborations & Capsules

DEALS & RIGHTS

Licensing, Rights Management & Clearance · Deal Structure & Negotiation · Contractual Integration · Music Policy & Governance · Business & Legal Affairs · Financial Analysis & Budget Management

MARKETING & GROWTH

Social & Digital Music Optimization · Official League Playlists & Streaming Presence · Broadcast & Streaming Promotion · Content Scoring & Music Direction · Audience Engagement · Music & Culture Analytics · Revenue Opportunity Development

Who's Behind It

Founded by PJ Bloom — one of the most accomplished music supervisors and executives in the business, with decades at the center of the industry. He built and led the sports music division at Warner Records, pioneering the very model RMG now brings directly to leagues. His work spans Grammy-, Emmy-, and Golden Globe–winning songs and projects, and as a Billboard Power 100 honoree, PJ has spent his career turning music into a competitive advantage.

Select Activations.

A sample of our work — the artists, songs, and cultural moments we've brought to sport's biggest stages across live, broadcast, social, and gaming.

Live & Tentpole Performances

NHL All-Star Game — Green Day Live
Two sets at the 2020 NHL All-Star Game — a free outdoor public show, then an unexpected, uncensored performance on the ice at the Enterprise Center.
NHL Stanley Cup Final — Gary Clark Jr. Live
Headlined The Stanley Cup Final Party on St. Louis's Market Street before Game 4 — a live performance leading into a public viewing of the game.

Sync & Broadcast

NCAA March Madness — The Black Keys "Lo/Hi"
Became the official theme of the NCAA March Madness tournament — with The Black Keys themselves featured on-camera in the promos, a rarity for a band — airing across CBS, TBS, and affiliated networks.
NFL Shop × Super Bowl LVI — Saweetie "Fast"
Saweetie's "Fast" powered NFL Shop's national Super Bowl LVI championship-gear ad campaign, from the conference-championship spots through the title-gear launch.
MLB — Gary Clark Jr.
2018 World Series featured artist on FOX — nightly game-intro films cut with MLB footage, including unreleased material; plus a 2019 Opening Day content piece.

Social Partnerships

US Figure Skating × KATSEYE "Animal"
A social content partnership timed to the release of KATSEYE's mega-hit "Animal," activated across US Figure Skating's National Team and at-large athletes.
≈100× engagement lift
~10K → 1M+ views per post, in a matter of days
Featuring:

Gaming & Digital

EA Sports FIFA 21 — Anitta "Me Gusta"
Custom jersey & V-stadium integration, soundtrack inclusion, and a launch-event performance.
EA Sports FIFA 21 — Dua Lipa "Love Is Religion"
In-game character and global launch performance.
Rogue Music Group will orchestrate the next activation for your league, organization, and athletes.

PROUD PARTNERS

PROUD PARTNERS