Your league deserves a music department.
Rogue Music Group delivers it.
Most sports leagues do not have a music department — and can't justify the overhead of building one. RMG fills that gap as your fractional music department — a complete, dedicated music division without the in-house cost. We bring decades of music industry knowledge, experience, and relationships directly to your organization, connecting your league, athletes, and partners to the artists, songs, deals, and cultural moments that drive real audience growth — while running the leadership, oversight, and day-to-day operation an in-house division demands. The result: a complete music division, fully operational from day one.
STRATEGY & CREATIVE
Artist Collaborations · Cultural Programming · Campaign Development · Season & Tentpole Creative Planning · Sonic Branding & Audio Identity · Original Anthems, Themes & Mnemonics · Trend & Culture Forecasting
TALENT & PARTNERSHIPS
Artist & Athlete Integration · Live & Tentpole Performance Programming · Artist Alignment & Cultural Currency · Label & DSP Partnerships · Cross-Promotional Campaigns · Merch Collaborations & Capsules
DEALS & RIGHTS
Licensing, Rights Management & Clearance · Deal Structure & Negotiation · Contractual Integration · Music Policy & Governance · Business & Legal Affairs · Financial Analysis & Budget Management
MARKETING & GROWTH
Social & Digital Music Optimization · Official League Playlists & Streaming Presence · Broadcast & Streaming Promotion · Content Scoring & Music Direction · Audience Engagement · Music & Culture Analytics · Revenue Opportunity Development
Founded by PJ Bloom — one of the most accomplished music supervisors and executives in the business, with decades at the center of the industry. He built and led the sports music division at Warner Records, pioneering the very model RMG now brings directly to leagues. His work spans Grammy-, Emmy-, and Golden Globe–winning songs and projects, and as a Billboard Power 100 honoree, PJ has spent his career turning music into a competitive advantage.
Select Activations.
A sample of our work — the artists, songs, and cultural moments we've brought to sport's biggest stages across live, broadcast, social, and gaming.
Live & Tentpole Performances
Sync & Broadcast
Social Partnerships
Gaming & Digital
PROUD PARTNERS
PROUD PARTNERS